Terms of use

1. Who I am

This site belongs to Perri Giovanni, trading as Giovanni Perri, a sole trader registered in Italy (ditta individuale), Partita IVA IT 03133680342, based in Parma, Italy. Where these terms say “I” or “me”, that is who they mean, and “you” means whoever is using the site, including any organisation you are using it on behalf of.

You can reach me at giovanniperri86@gmail.com. this address moves to a giovanniperri.com mailbox before launch

These terms replace any earlier terms published under a previous trading name.

By using the site you accept these terms. If you do not accept them, please stop using it. The privacy policy and the cookie policy form part of them.

2. What these terms are not

These are terms of use for a website. They are not the contract for my services. Growth Foundations and the monthly packages are each governed by a separate written engagement agreement, signed before work starts, which sets out the scope, the deliverables, the fee, the term, notice, confidentiality, who owns what, data protection terms and everything else that actually matters commercially.

Nothing on this site is an offer capable of acceptance, and nothing on it varies an engagement agreement already in place. If a page here and your engagement agreement say different things, the agreement wins. Sending the contact form, booking a call or reading a package page does not create a contract or a client relationship between us.

3. Using the site

You may read the site, use the contact form, book a call and subscribe to the newsletter. You may quote and share what is on it, including blog posts, with attribution to me and a link to the page you took it from.

I run the site as a business of one. I try to keep it accurate and available, but I may change, move or withdraw any page at any time, and I give no promise about uptime. Old links are redirected where it makes sense to.

4. The content is information, not advice

Everything on this site — the service pages, the case studies, the blog, the frameworks, anything I publish as a template or checklist — is general information about how I work and what tends to work. It is written without knowing anything about your company.

It is not professional advice, and it is not advice for your situation. It is not legal, tax, accounting, financial or investment advice. Do not act on it as if it were, and take proper advice where you need it. If you want advice about your business, that is what an engagement is for.

5. Case studies, figures and testimonials

Every case study describes real work for a named client, in the years stated on the page, and every figure in it is the result that was measured for that client at that time. Those results belong to the clients, not to me, and they are published with their permission or because they were already public.

Three things follow from that, and I would rather say them plainly than bury them.

• A past result is not a promise or a forecast. Your market, product, team, budget, timing and starting point are different, and so your outcome will be. I do not guarantee any increase in conversion rate, revenue, pipeline or any other number, and no page on this site should be read as guaranteeing one.
• Results in a growth engagement are shared work. They come from a client’s product and team as much as from me, and I do not claim sole credit for them.
• Where a case study had no clean denominator to measure against, it states what was built rather than a percentage. That is on purpose. A figure with no honest baseline behind it does not appear on the site.

Testimonials and reviews are the words of the people credited. Some of them say “they” rather than “he”, because they were written when I worked under a previous trading name; they are reproduced as written. They describe those people’s experience and are not a warranty of anything to you. Client names and logos appear with permission and remain their owners’ trade marks.

6. Prices and proposals

The prices shown on the site are my current package prices, published so that nobody has to sit through a call to find out roughly what something costs. They are indicative of the scope described next to them. What you pay is fixed in a written proposal and the engagement agreement, and only then.

Prices are in pounds sterling and exclude VAT or IVA where it applies. Specialist fees, advertising spend and third-party tool subscriptions are separate and quoted separately. I may change published prices at any time; a change never affects an engagement already agreed. Where a page says “from”, it means the scope starts there and moves with the work.

7. Intellectual property

The content of this site, and the way it is put together — the words, the case studies, the frameworks, the design, the mark, the layout and the code — is mine or is used with permission, and is protected by copyright and other rights.

You may read it, print it and share it for your own or your organisation’s internal use, and quote from it with attribution and a link. You may not republish it at length, present it as your own or anyone else’s, sell it, use it to train a machine learning model, or use it to build a competing offer. Client logos, trade marks and product names belong to their owners and appear here to identify work I did, not as an endorsement of me by them.

Anything you send me through the site stays yours. If you send me an idea or a suggestion about how I work, I may use it without owing you anything for it.

8. Links to other sites

I link out to clients, to my booking page, to LinkedIn, to specialists in my network and to sources I have cited. I do not control those sites, I am not responsible for what is on them or what they do with your data, and a link is not an endorsement of everything they publish. Once you follow one, their terms and their privacy policy apply, not mine.

You are welcome to link to any page here, as long as you do not imply that I endorse or am associated with you when I am not, and do not frame the site so that it looks like part of yours.

9. The newsletter

The newsletter is free, and you subscribe by asking for it and then confirming from the email you receive. It goes out when I have something worth sending rather than on a schedule I have promised, and I may change what it covers or stop sending it altogether.

Every email has a one-click unsubscribe link and I act on it at once. Do not subscribe an address you do not control. The privacy policy explains what happens to your address and how long I keep it.

10. Acceptable use

Please do not:

• use the contact form or the newsletter to send anything unlawful, abusive, misleading, or any unsolicited sales approach;
• submit someone else’s personal details, or a fake identity, through any form on the site;
• scrape, crawl or bulk-copy the site beyond ordinary search engine indexing, or harvest content from it to train a machine learning model;
• attempt to get around the bot check, the rate limits or any other control, or to probe, scan or test the security of the site or the services behind it;
• interfere with the site or anyone else’s use of it, including by overloading it;
• introduce any virus, malware or other harmful code.

I may block access, without notice, to anyone doing any of that, and report anything unlawful to the relevant authority.

11. No warranties

I provide this site with reasonable care and skill, and I want it to be right. Beyond that, and except where the law does not allow it, the site and its content are provided as they are.

I do not warrant that the site will be uninterrupted or error-free, that a page is complete or currently accurate, that a figure quoted from a past engagement can be repeated, or that the site is free of anything harmful, though I take reasonable steps to keep it that way. Content can go out of date: a page describes how things were when it was written or last updated.

12. Liability

What I do not limit. Nothing in these terms limits or excludes my liability for death or personal injury caused by my negligence, for fraud or fraudulent misrepresentation, for wilful misconduct or gross negligence — which Italian law does not permit anyone to exclude, under Article 1229 of the Civil Code — or for anything else that cannot lawfully be limited. If you are a consumer, nothing here takes away a right the law gives you that cannot be excluded.

What I do limit. Subject to that, and as far as Italian law allows, I am not liable for loss or damage arising from your use of this site or your reliance on anything published on it. That includes loss of profit, revenue, business, contracts, anticipated savings, goodwill or data, indirect or consequential loss, and any loss arising from a decision you took on the strength of general information on the site rather than advice given to you. Where I am liable to you in connection with the site, that liability is limited to a reasonable amount in the circumstances, and nothing on this page increases whatever is agreed in an engagement agreement, which has its own liability terms and governs the work.

The site is aimed at people running businesses, and I assume you are using it for business purposes. If you use it as a consumer, your statutory rights are unaffected.

13. Changes

I may change these terms. The version and date at the top of the page tell you which version applies, and this one, 1.0, takes effect on 21 September 2026. Using the site after a change means accepting the new version, so it is worth a glance if you rely on something here. A change never alters an engagement agreement already signed.

14. Governing law and disputes

If something is wrong, email me first and I will try in good faith to sort it out within 30 days before either of us starts anything formal.

These terms, and any dispute or claim arising out of them or out of your use of the site, are governed by the law of Italy, and the courts of Parma, Italy have exclusive jurisdiction. If you are a consumer, that does not deprive you of the mandatory protections, or of the right to bring a claim in the courts, of the country where you live.

15. How to contact me

Perri Giovanni, trading as Giovanni Perri, a sole trader registered in Italy (ditta individuale), Partita IVA IT 03133680342, Parma, Italy. Email giovanniperri86@gmail.com.

For anything about personal data, read the privacy policy. For cookies and the consent banner, the cookie policy.